Look at this thread on the forums, no one likes the new name "Control". The only way to get it changed away from this horrible name is to upvote this feature request. Either change it back to ScreenConnect, or call it something else like Connect, just not a name that implies a negative connotation. Please. This was really a bad idea to change the name.
Control is not as appropriate as ScreenConnect. Would some give the marketing team some filing to do? Maybe they could go and do some charity event to get their feel good on. Just don't mess with a perfectly good name. Put the expense of the name change into making the product even better.
I have to agree that "Control" is a poor choice. I would have preferred they call it "Connect" if anything but that sounds redundant in combination "Connectwise Connect". Maybe "RemoteWise" or "SupportWise" or "AssistWise" and in small print "by ConnectWise".
I thought ScreenConnect was a great name. It's as logical as the name gotomeeting. All the time I say to customers, let me do a screenconnect with you. Even if they never heard of the product they understand the concept. I get Connectwise wants their name in the product and having the word Connect twice is kinda odd. but Control is a terrible name.
I have to agree that Control has negative connotations and makes little sense when used in the the screen sharing (view a clients screen) or presentation mode. @Felipe: The problem is that ConnectWise is now the Brand and "Control" is the Product, (formally, ScreenConnect was both Brand & Product); so calling the product "AnythingWise" dilutes the Brand.
If ConnectWise must distance themselves from the ScreenConnect product and excellent reputation, how about ScreenAssist? Just as friendly, but different enough to be new. Just remember all us legacy license holders expect to be honoured as the product is the function it delivers; no matter what the name or however many rewrites of the code.